About us
We are a team of independent, multi-domain experts who collaborate on projects to deliver excellence in the design and development of brand assets for individuals and organizations.
Why Choose us?
Highest Standards of Professional Ethics, Time-bound execution, Thorough Stakeholder Engagement, Adaptive, Self-Learning Capabilities.
Contact
ask@creiq.designElements of Branding
Principles of Design
Principles of Psychology
Effective Communication
Consumer Trends
Branding Services
Detailed Description of the project phases for different services that we offer.
Following a democratic design process, we actively engage all the stake-holders during every phase of the project so that the end result is in consonance with the requirements of the client.
Stakeholder Engagement
Detailed discussion with all the stakeholders on the client-side decision-making team to understand the requirements, aspirations and limitations of the project.
Research
Data collection & fact-findings from the relevant domain/market/industry/sector to develop insights and learnings for the project.
Project Visualization & Roadmap
Research findings are well-documented & presented to all the stake-holders along-with a detailed roadmap for the project. The stakeholders take decisions on the presented data and enable the project to dive into creative mode.
Selection of Design Elements
Based on the approved roadmap, suitable design elements are shortlisted and reviewed collaboratively. These include typography, color palette, composition, texture, and other visual components. The selection ensures that every design choice reflects the brand’s personality and purpose effectively.
Development of Prototype
A working visual draft or prototype is created based on the approved design elements. This prototype represents the initial form of the final artwork — enabling evaluation of design accuracy, proportion, balance, and adaptability across various intended use-cases such as print, digital, or packaging.
Modification of Prototype
Feedback from stakeholders is consolidated to refine and improve the prototype. Revisions may include layout adjustments, typography refinement, color calibration, or compositional enhancement to achieve both visual harmony and technical precision before finalization.
Final Designs
The final artwork is produced after all modifications are approved. High-resolution, production-ready files are prepared for multiple formats and media. Deliverables are optimized for print and digital usage, ensuring consistent brand representation across all platforms.
Stakeholder Engagement
etailed discussion with all the stakeholders on the client-side decision-making team to understand the requirements, aspirations and limitations of the project.
Research
Data collection & fact-findings from the relevant domain/market/industry/sector to develop insights and learnings for the project.
Brand Strategy and Positioning
A comprehensive strategy is developed to define how the brand should be perceived in the target market. This includes identifying core values, differentiators, tone of communication, and audience segments. The goal is to establish a clear and consistent positioning framework that guides all creative and marketing decisions.
Brand Name, Tagline & Communication
Creative exploration begins to craft a distinctive brand name, a memorable tagline, and a coherent communication style that reflect the brand’s purpose and personality. All suggestions are evaluated for linguistic clarity, emotional resonance, and alignment with strategic positioning.
Development of Artworks
Based on the approved strategy and communication elements, the visual identity system is created — including logo concepts, color palette, typography, and other brand visuals. For detailed information, please refer to the “Artwork” section for the complete design and development workflow.
Documentation & Submission of Project Deliverables
All final brand elements and creative files are compiled into a structured deliverable package. This includes source files, print/digital formats, usage guidelines, and a concise brand document for future consistency. The completed project is presented and handed over to the client for implementation.
Terms of Engagement
Detailed Terms & Conditions for the client to refer before hiring CreIQ Design.
Complete Terms will be made available before the commencement of the project when the service agreement is executed.
How is CreIQ Design different from others in the market?
Most people tend to equate branding with graphic design or visual creativity. While design is an essential component, effective branding goes far beyond aesthetics. At CreIQ Design, we integrate the principles of psychology, communication, and data analytics to ensure that every design we create is not just visually appealing, but strategically functional. Many designers focus solely on creating beautiful visuals without understanding how human perception, messaging, and market trends influence brand success. We believe that great design must serve a purpose — to build strong brand perception, communicate identity effectively, and align with audience behavior. What truly differentiates us is our holistic approach: we combine creativity with strategy to design brands that not only look exceptional, but also perform exceptionally. That’s why we do branding the right way.
What is the payment Schedule?
Complete payment has to be done prior to the commencement of the project. Any expenditure incurred for extra services has to be reimbursed immediately.
What happens if the the project requirements change in the middle of the project?
The project time-line is planned again as per the new requirements and additional charges as applicable will have be paid completely in advance for the project to commence in the new direction.
What is the Minimum Commitment Period & Base Price for Artwork Development Services?
At CreIQ Design, our services are structured with defined commitment periods to ensure each project receives the time, focus, and strategic depth it deserves. Artwork Development Services — (Minimum Commitment Period: 90 days) (Base Price: USD $3,500) This package covers all creative and design work related to artwork development within the initial 0–90 day timeline. Any additional work, extended duration, or new service requests beyond the agreed scope will be billed separately and additionally above the base price. Please note that all payments are non-refundable, irrespective of the project’s stage. Even if the work is terminated or discontinued from the client’s side on the first day, the committed amount remains non-refundable, as the engagement blocks dedicated resources, strategic planning, and scheduling from our side.
What is the Minimum Commitment Period & Base Price for Branding/Re-Branding Services?
At CreIQ Design, our services are structured with defined commitment periods to ensure each project receives the time, focus, and strategic depth it deserves. Branding / Re-Branding Services — (Minimum Commitment Period: 180 days) (Base Price: USD $25,000) This package includes a complete end-to-end branding or re-branding process — from research and strategy to identity design and brand communication — developed over a structured 180-day period. Please note that all payments are non-refundable, irrespective of the project’s stage. Even if the work is terminated or discontinued from the client’s side on the first day, the committed amount remains non-refundable, as the engagement blocks dedicated resources, strategic planning, and scheduling from our side.
What are the Terms for Refund?
No refund will be issued under any circumstances once the payment is made, except when CreIQ is unable to fulfil the work responsibilities during unforeseen circumstances. Under such a situation, partial refund will be made for the number of days "where work has not been initiated by CreIQ Design".
Pricing
Minimum / Base Price for a Project.
Final Pricing Depends on the additional services sought & the number of days hired beyond the base price time-line given below.
Artwork
Development
$3,500
for upto 90 days
- Additional Days: $100 per day
- Additional services will be charged extra
- 100% Advance Payment for the work to commence
Branding /
Re-Branding
$25,000
for upto 180 days
- Additional Days: $200 per day
- Additional services will be charged extra
- 100% Advance Payment for the work to commence